Big bakers push supermarkets to add 10p to price of a loaf

Bread prices could rise by 10% as the big bakery groups try to pass on the rising price of wheat to consumers. An interesting development as the large bakery groups enter into negotiations with the supermarket chains who have indicated that they will work hard to protect the postions of their customers. A good example of cost push inflation and the effect of supermarkets on the ability of producers to raise their prices.

http://www.guardian.co.uk/business/2008/apr/23/supermarkets.fooddrinks